Updated: Dec 27, 2021
Doing business online within the music industry is one of the greatness things that has ever happened to artists and producers alike. How you present yourself online is in my view just as important as it is with an actual brick and mortar business.
In the real world we can physically interact with a business or its product and make a decision based on our natural senses. The online business market is limited to a visual experience mostly. So how do we know for certain whether an online business is legit or can be trusted?
As a business owner it’s up to you to build a virtual skyscraper that promotes as much trust as a physical one. To make things more interesting, within the online music industry, business interactions can get really shady really quick. Your online presentation is an absolute key to having a great reputation. That’s what we’re going to discuss in this B(L)og entry. So without anything further, lets get right into things.
Why Should You Know Anything About Business?
If you feel that you’ll be able to participate in the music business without being a business person; You’re in for a costly surprise.
“I don’t do this for the money. I do it for the love man! My manager handles all that business stuff!”
No problem. You may not be making music for the money; But you are in business nonetheless. And business is by definition “the practice of making one's living by engaging in commerce”.
No matter what, it will always benefit you to know what’s going on in any aspect of your life where the transaction of currency is involved. Put another way. If you don’t make money. Money is going to be made off of you! Unfairly I might add.
10 Things To Do & To Not Do
If you’ve considered starting an online business centred around music. Here’s some things that you should do and some that would be best for you to avoid doing.
1. Get A Logo & Business Name
You ought to have one of these to identify your company at a glance. In many cases your company is not you. You may control its operations but a company by nature is its own entity. If you’re not into having a picture of yourself. No problem a company logo is acceptable. You can design one yourself or you can pay an illustrator to design one for you.
2. Get A Mailing Address
Again your business is not personal. Get your company its own residence. You can keep it simple with a PO Box. Or you can get a virtual office with mail and parcel handling facilities.
3. Get A Domain & Website
Just get one! Don’t rely solely on social media to host your business.
4. Let People Know Who You Are?
I admittedly used to have a problem with this. I wanted to hide myself from potential weirdo stalkers online. Here’s the kicker though. If people don’t know your real name or identity. You’ll be difficult to trust. Why? Because the internet is full of weirdos and you’ll look exactly like one of them if you appear to be hiding who you are.
5. No Anime Avatar
I get it. You like anime. You identify with its ideals and it makes you feel encouraged about life. Not only that. You’re a grown up now and you can stay up late and watch all the anime that your heart desires. No problem. Have at it. However, when you take this interest to the extent that it spills pointlessly into your music business relations?............. You look crazy! You come across as someone who’s out of touch with reality. Not only is it very difficult to take you seriously, the level of your maturity comes into question as well.
“But Yohance! My clients like anime too! It’s part of the culture!”
Okay. Do you own the rights to use your preferred anime avatar on your IG or website as a company logo?............ I’ll wait. Maybe I won’t because I already know the answer. Here’s what it boils down to. Your personal interests in toys & cartoons has nothing to do with your music from a business standpoint.
Now if your business is strongly tied to anime characters, that makes sense. An example would be if you did a deal with a company within the anime industry to license or better yet create your own anime character to represent your company. But if you simply feel that you are in fact an anime character?!........... No thanks!
I'm not into anime but I do appreciate animation. So much so that I designed an animated video "An Offensive Escape" based around the characters I created in my E-Book “The Gradient Texts”. Ongoing chapters of this book are accompanied with my albums “Tau” the main character is now used as a logo/emblem for all of my mailing stationary! All are tightly connected to my music and company on a whole. They were created for that purpose.
"An Offensive Escape" Official Music Video By The Daydream Sound
6. The Visual Experience
You’ll most likely be on camera at some point or another whether for an online video conference or for your own creative content. Your appearance online is very similar to how you should present yourself in the real world with the exception of a few things. The difference is that online is forever and online is “Zoomable”. That means Hyper groom yourself. Snot in your nose, extra dry skin or crust in your eye is not a good look. Especially when it’s in 4K!